FAQ: Frequently Asked Questions.....

Hello,

I thought of summarising some questions which pops up all the time....

1. Why the name TOMATO PHOTO?

I think this is our number one asked question, we get that almost on every new client session... 

First of all, from Business point of view, the name do stick in the head...

Secondly, it represent our work... Simple, Natural and Beautiful...

Thirdly, it is healthy... and its organic.

Our images hold the key in preserving the most organic way that we want to remember our children the way they were...

2. Why Children Photography?

Being trained as commercial photographer as well as wedding photographer and being warned by my mentors, never do anything related to Children nor pet in photography. Well, we listen only half of that... at least we don't offer any pet photography... as we don't understand pet's behaviour enough..

The easiest way to establish ourselves were to offer Commercial photography in Architetural and interior photography as well as Wedding photography... however, I simply follow my heart and offer Children photography because we believe in it.

Children photography to us is about presenting children in their most fundamental behaviour and not on what they are wearing, not what prop that we use, not on our latest photoshop post processing... there is no gimmick.. as we belief in long term value... 

Remember during the 80's where everyone is wearing shoulder pad? it was the latest fashion... would you consider wearing them today? 

It is the same concept that our photography is based on. Our aim is to preserve today in its most organic way for years to come. It is the subject, your child in its most organic form... the smile, the cry, the cheekiness and everything else but prop.

3. How come you have never provide digital negative on CD?

First of all, we don't charge for images on CD, but we put a minimum spend before we hand you the images on CD free of charge.

Tomato Photo is a brand name that is associated with one of the most creative studio in Singapore, our clients ranges from local artiste, company CEO, Socialite, to anyone who would appreciate photography as form of art.

As an artist, we believe in ultimate control of working the whole process from start to the very end. 

We find it is a need to make sure our work is produced by the right people who take pride on their work by providing an honest and highest level of quality there is to offer. Sadly, people who are offering high standards are a rarity these days.... 

Our aim is to make sure our client gets the best... but not a compromise... 

Apart from that, we need to ensure all images that leaved our studio is properly reproduced to our strict guidelines... we guarantee all our products to be perfect when you receive it.

We work very closely with all our suppliers and we understand that without them, we are simply an image creator and nothing else. Due to our tightly knit relationship with all of our suppliers, it is enable us to fine tune our workflow to ensure highest level of reproduction right from my mind's eye to the product that our client received.

At the end of the day, due to globalisation, it is not uncommon for our clients to move to another city to live permanently... so by having the digital negative available free of charge with minimum purchase satisfy both the artist's need of producing highest quality product and the client's need of archiving their images themselves.

4. Why do you charge for image archival?

With today's advancement in digital technology, Our camera equipment produce the highest resolution on 35mm full frame which produce a RAW file size of 40MB per image and on an average session, we will produce about 60 files which is about 2.4GB per client.

On top of that, the processed high res Jpeg files will take up another 1GB... so roughly, each session will take up about 3-4GB of files. 1 TerraBytes of Hard Drive only last about 2-3 months... and we need 4 of them in that time frame...

Most reputable studios will archive those files in a minimum of 4 Hard Drives (Basically similar to have 4 copies of the same images rather than 1) to ensure there is very little chance that our client's images will be lost between the ordering process.

5. What is Fine Art Print?

Fine Art Print refer to a process where the paper (medium) and the ink are certified as museum grade for longevity of the image.

Our fine art prints are done by Master Printers that serve Museums in Singapore...

It is definitely an investment for those who value the longevity of their images.

The reason that contribute to our success in a very short time is mainly due to our honest way in offering our services and doing the right thing while providing our clients with value...