Retouching....

That is one word that always pop up when we have a new inquiry.

Retouching is really a BIG word and what it is and how we do our "retouching".

All our images will be shot in RAW files (basically, pure digital data from your camera), it has not been compressed, nor subject to in-camera processing.

We choose to shoot with RAW files as it has all the data that the camera is capable to capture.

Jpeg on the other hand has been "worked" by the camera and you are on the mercy of the camera inbuilt software to deliver the work.

By shooting RAW, it increase time, increase file size and it slow down the process, but why do we do that?

It has 1 simple reason, QUALITY.

Here is how our typical workflow:
1. After the shoot, the images on the card will be download to our "Working Storage" on our Mac and the images will be automatically back-up to prevent any chance of losing the image.

2. We will then "Batch" process the RAW files with our "preset" and convert them into High Res Tiff files

3. We will then retouched all images individually to make sure everything is being done properly and then convert them to high res Jpeg files.

4. We will then "batch" process all the images with "sharpening" and "convert to sRGB" as print ready files.

5. Images will then resize for web and upload to the client's gallery with password protection.

We insist on having at least a double back up to ensure minimal downtime and hassle to our client. Apology for losing the images just don't cut it.

With Tomato, we will make sure every step is done properly to ensure our client received the best we can produce.

In our opinion, it doesn't justify giving our client inferior product even if we charge less for it...

At the end of the day, Photography is not a commodity, it is a form of art.